One of the major challenges that personal trainers face is getting the word out about their business. In this area, smart marketing is essential, but time and money often prohibit unsparing marketing programs. In fact, the key pillar to marketing success is to develop and execute a solid brand strategy—one that sheds light on the primary “single difference” that makes an individual’s personal training business stand out. Marketing Secrets for Personal Trainers provides an overview of the nuts and bolts of marketing for personal trainers. The DVD features information, ideas, and insights that can not only help grow a business, but take it to the next level.
Among the topics covered:
• Marketing 101
• Know your market
• Media marketing and relationships
• Customer service is marketing
• Marketing mistakes